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PULP AND PAPER LATIN AMERICA
Connecting Global Innovation with

Latin America’s Pulp & Paper Industry

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Representation

With a strong track record of representing high-tech small to medium-sized OEMs in the pulp and paper industry, PaPLA is the ideal partner for companies looking to establish a presence in the region.

Membership of the ABTCP (Brazilian Pulp & Paper Technical Association), PaPLA provides a valuable channel for enhancing the visibility and market presence for both new and established companies.

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Parts & Service

Through its own established infrastructure, import licenses, and partnerships with third-party service teams, PaPLA enables smaller OEMs to provide customers in the region with access to original spare parts and qualified services. This ensures long-term equipment reliability and customer satisfaction

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Consultancy

With over 30 years of experience in the Pulp & Paper industry across Latin America—including C-level roles and the establishment and development of multinational companies—PaPLA offers consultancy services to international companies looking to enter and expand in the world’s largest pulp-producing and leading paper-manufacturing region.

Our consultancy services include market analysis, business plan development, and introductions to key industry players, from senior management to mid-level decision-makers.

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Our Business Development Approach
 
Before establishing agency agreements or joint ventures, PaPLA conducts a Business Development Plan with clients to align goals, define strategies, and maximize success. Our structured approach includes:


1. On-site product training to fully understand the client’s offerings and strategy.
2. Targeted marketing campaigns with industry associations like ABTCP to enhance brand awareness.
3. Trademark registration and legal groundwork for market entry.
4. Aftermarket service and repair feasibility study to ensure long-term customer support.
5. Import cost and regulation analysis to streamline market access.
6. Customer engagement and sales planning, leveraging our relationships with senior decision-makers at key companies.
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